About Me
As a hands-on content marketer, I thrive at the intersection of strategy and execution, building editorial teams from the ground up, scaling content production with AI-powered systems, and delivering measurable pipeline impact across Fintech, Web3, and B2B SaaS.
Kay was instrumental in the development of CMC’s new brand identity. He has an uncanny ability to distill complex subjects into easily understandable content, which helped us reach millions of new visitors and foster better engagement with existing users.
I highly recommend Kay to anyone looking for an inspiring leader who is talented, experienced, and passionate about growth.
Milos Subotic | CoinMarketCap
Kay is a powerhouse when it comes to getting things done.
He is constantly pushing the team forward with great ambition, but it never feels unattainable or out of reach. He’s always looking to improve – whether it’s refining our workflows or rethinking how we measure success.
Sean R. | Blum
Blum
Web3 Consumer Platform | 90M+ Users | 8M+ YouTube Subscribers
Built Blum’s content function from 0 to 1, establishing content strategy, editorial workflows, and AI-powered operations to enable consistent production across blog, social, lifecycle, video, and product education for 90M+ users.
YouTube Gold Button
Grew Blum Academy to 8M+ subscribers on YouTube, earning the YouTube Gold Play Button through repeatable programming and a multi-channel distribution strategy.
AI Content Engine
Leveraged AI (ChatGPT / Claude) for content creation and (n8n) to automate and streamline workflows, cutting production time by 60% and cutting agency costs by 40%, while scaling to 30+ assets per week within 90 days.
Demand Gen Content
Delivered a 35% lift in leads and a 20% improvement in MQL-to-SQL conversion through demand generation content programs, partnering with Growth Marketing and Product teams on GTM strategy and funnel optimization.
CoinMarketCap
Top 3 Global Crypto Platform | 6M+ social followers | 250K monthly blog users
Owned global content strategy and digital channel performance across X/Twitter (6M followers), Instagram (800K), YouTube (400K), and blog (250K monthly users), establishing CoinMarketCap as the Web3 media authority while aligning editorial priorities to brand building, education, and GTM objectives.
1 to 20+ Content Team
Scaled a distributed team from 1 to 20+ professionals while tripling content production, building editorial governance frameworks (voice and tone, quality standards, workflows, production systems) that improved quality scores and reduced turnaround time by 30% across 100+ monthly assets.
Enterprise Impact
Influenced $5M+ in enterprise pipeline through thought leadership content and SEO strategy, achieving top rankings for 30+ high-value keywords, driving a 60% increase in organic traffic, and strengthening demand generation for enterprise segments.
Web3 Media Leader
Grew YouTube from 3K to 300K subscribers in 5 months, producing 500+ videos and generating 4.5M views. Then expanded to multi-platform leadership across Twitter (6M followers), Instagram (800K), YouTube (400K), and a blog (250K monthly users), establishing CMC as the #2 crypto education channel and a Web3 media leader.
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